Aston American University Online

The Bachelor of Business Administration (BBA) program is a professionally focused degree designed to produce graduates who possess the practical knowledge and the associated critical thinking skills desired in today’s competitive business world. Coursework will prepare students for the latest professional challenges and opportunities; merging academic work with practical skills readily employable in the business environment. Students will be grounded in the study of business through a core curriculum of: management, information systems, marketing, finance, accounting, economics, and business strategy.

Degree programs from Aston American University are primarily designed to serve the education needs of working adults with the flexibility and support of a modern online institution. The BBA program empowers candidates to focus on their passion, impact their future, and change their world.

Program Learning Outcomes

A graduate with the Bachelor of Business Administration (BBA) degree will be able to:

• Professionally communicate in the English language clearly, accurately, and analytically.
• Demonstrate critical thinking skills to properly analyze global business opportunities, utilizing content-specific knowledge to make and implement successful business decisions.
• Collaborate within a technological environment, which demonstrate microeconomic and macroeconomic competence in the field of international business.
• Comprehend introductory American accounting and financial principles governed by GAAP (Generally Accepted Accounting Principles) by analyzing reports and data.
  
• Evaluate the components of a global marketing plan for an organization, based upon a thorough assessment of potential markets and competitors for a given product or service.
• Identify ways to navigate effectively in the highly-competitive global economy.