Management vs. Marketing – Choosing a Career That’s Right For You

Management vs. Marketing – Choosing a Career That’s Right For You

Stephanie Lukins

Updated February 21, 2023 Updated February 21

Sponsored by LUMSA University

The management and marketing landscape is evolving at a dramatic rate. Although management and marketing encompass virtually every aspect of a business, those with a more creative flair may favor the roles that come with marketing, such as promoting, advertising and selling a brand, product or service.

By contrast, those who have an analytical mindset may prefer specializing in the management side of things, ensuring organizations are run well behind the scenes, and that everything is in place, or as it should be.

If you’ve got a creative flair or an analytical mindset (or both!), check out the following careers which may be ideal for you. 

Management careers

The number of professionals hired across various management roles is expected to increase by eight percent between 2016 and 2026, according to the US Bureau of Labor. This should come as no surprise as the field of management is a critical element of any organization and business.

So, whether you’re interested in healthcare, marketing, finance, innovation and sustainability, job security is usually stable.

You’ll need to a have comprehensive knowledge of the many areas of business, from strategizing business decisions, to managing projects, assessing budgets and being able to manage and motivate your team.

You should also be able to tackle complex situations, analyze the consumer market, ensure the business is run like a well-oiled machine, and maintain positive employee relations, while making sure targets are met.

Sustainability management is still a relatively new concept. However, interest in this area of management is booming as current world affairs push for innovative and sustainable solutions, as well as the fact it’s becoming one of the biggest money-making opportunities in the world.

Students who major in Entrepreneurship and Innovation for Sustainability as part of the Master’s in Management and Finance at LUMSA University graduate equipped with the knowledge and technical skills necessary to take on these socio-economic challenges.

The Master’s in Management and Finance at LUMSA University also offers students the choice to major in Banking and Finance for Innovation, allowing them to gain a well-rounded understanding of how the world of finance can collaborate effectively and efficiently with rapidly transforming digital platforms. And as the world becomes more digitally enhanced, the need for those with the skillset to match such demand heightens. Therefore, a career in management consultancy can be a good match.

It demands enthusiasm, an inquisitive mindset and the ability to problem solve quickly, as management consultants offer an organization help in achieving their business goals by improving their overall performance by analyzing their current market trends and data results to eliminate potential risks.

Marketing careers

The US Bureau of Labor also reports that jobs within the marketing sector are set to rise faster than average by ten percent between 2016 and 2026.

Thanks to advertising, promotions and marketing campaigns all playing a fundamental role in consumer-facing organizations, marketing careers are extremely popular – yet notoriously difficult to get into if you don’t have the right experience.

Fortunately, the Master’s in Marketing and Digital Communication at LUMSA University teaches students the fundamental practices of marketing and communication, such as understanding how to develop, produce and implement effective strategies across digital platforms, as well as traditional media platforms such as print publications.

Marketing is a diverse sector, with roles available in everything from digital marketing and website design, to international marketing and even mobile marketing. Whichever takes your interest, you’ll need to be an innovative thinker and have the ability to stay one step ahead.

Mix this with solid digital skills and the power to persuade and you’ll stand in good stead for a career in marketing.

Management and marketing careers

Elements of management and marketing inevitably overlap, meaning they both offer promising career paths with an assortment of unlimited choices within the public, private and not-for-profit sectors.

For example, a project manager can work across a vast range of fields, from marketing, to technology, to finance, and healthcare. Project managers work to get the job done on time and within budget, ensuring project objectives are successfully met. You should also be comfortable with taking initiative, delegating tasks, and keeping team morale high.

Taking into consideration how the world of management and marketing is dramatically evolving, a career as a social media manager ensures you work at the forefront of technological developments in the sector, and is a suitable role regardless of whether you studied management or marketing. Being aware of the evolution of the consumer and digital landscape is a vital skill that can make you a very admirable hire for potential employers.

A career as a brand manager means getting the best of both worlds with management and marketing. Communication skills are crucial, as is your ability to crunch numbers and understand key data trends. You’ll collaborate with internal departments across the organization in order to identify and assess current market values, competitors, consumer targets and future opportunities.

This article was originally published in March 2019 . It was last updated in January 2020

Written by

As the sponsored content writer for and , Stephanie creates and publishes a wide range of articles for universities and business schools across the world. She attended the University of Portsmouth where she earned a BA in English Language and an MA in Communication and Applied Linguistics. 

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