Guide to Penning the Perfect Cover Letter

Guide to Penning the Perfect Cover Letter

Ella Patenall

Updated July 8, 2022 Updated July 08

By Lizzie Exton

Writing the ideal cover letter can be hard, and you’ll need to tailor each one you pen to suit the vacancy you’re applying for.  There are, however, certain things you’ll need to include whatever position you’re chasing, so it’s always worth having a template you can structure each letter around. 

Here’s a handy guide to penning the perfect cover letter, with some warnings about the pitfalls you’ll need to avoid.


If you can find a named contact to address your letter to, great, but always keep things formal by addressing them as Mr or Ms.  If you don’t have a name then simply start with ‘Dear Sir/Madam’ – it might sound terribly old-fashioned but it’s still the done thing.

Next, use your opening paragraph to really sell yourself to them.  Introduce yourself by name and tell them which role it is you’re applying for, because HR teams are often looking to fill multiple vacancies at any given time.  In this opening paragraph you should also tell them where you saw the position advertised, why you were attracted to the role and why you would be their ideal candidate.  You could also mention your undergraduate or postgraduate degrees, so they know you’re well qualified.


Now you’re into the main section of the cover letter, so take two to three short paragraphs to explain why you’re the right fit.  In the first of these paragraphs you should reiterate why you want to work for this particular company, in this particular role.  You can never sound too enthusiastic, and should prove that you’ve done your research and know all there is to about the company and the job.

In subsequent paragraphs you need to set out your qualifications, your skills and your experience.  Be as specific as you can, taking each of the key criteria listed in the job ad and referring them back to your own experiences and achievements.  They want concrete proof that you tick all the boxes.


Take a final paragraph to briefly summarize why you are the best candidate for the job and thank them for the time (you hope) they’ve spent reading your letter from beginning to end.  Also include a call to action, offering to supply examples of your work (unless, of course, you’ve already done this as requested in the ad) or by saying that you hope to hear from them soon.  Round off your letter with a polite ‘Kind regards’ or ‘Many thanks’ and your name.

Dos and Don’ts


  • Keep your cover letter to a page or under, as more may mean your recipient switches off
  • Try to address all the key specifications set out in the advert
  • Lay it on thick when it comes to explaining how much you want to work for this particular company. Forget this, and it may look like you’ve just sent the same cover letter to multiple companies without much thought.


  • Rehash your CV.
  • Use colors or unusual fonts – while you might be a creative individual, trying to jazz up your cover letter this way could make it harder to read and put the recruiter off.
  • Make the letter entirely about you and what you want from the role. Recruiters and companies want to know you’re willing to give them your all and aren’t simply on the take. Flatter them and you cannot fail.

Lizzie Exton writes for Inspiring Interns, a graduate recruitment agency based in London.

Want more content like this? Register for free site membership to get regular updates and your own personal content feed.

This article was originally published in January 2019 . It was last updated in January 2020

Related Articles

Most Shared

Most Read