About

Read more
Read less

By integrating BSB's Bachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3 year diploma:

  • Recognized in France and worldwide
  • Accredited by French Ministry of Education
  • Giving access to the Master degree or directly to the job market.


Our differences: In 3 years, our Bachelor programmes offers you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 month working placement periods.

3 years to acquire a 360° vision of a business:
Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.
Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.

Year 2: Deepening fundamentals and developing your creativity
Courses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.

Year 3: Specializing and mastering business techniques
Courses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.
5 possible specializations to choose during the last year: Wine Tourism (in English), International Business Management (in English), Digital Management (in French and English), Business Development (In French and English) and Luxury Marketing (in French).









About

By integrating BSB's Bachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3 year diploma:

  • Recognized in France and worldwide
  • Accredited by French Ministry of Education
  • Giving access to the Master degree or directly to the job market.


Our differences: In 3 years, our Bachelor programmes offers you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 month working placement periods.

3 years to acquire a 360° vision of a business:
Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.
Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.

Year 2: Deepening fundamentals and developing your creativity
Courses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.

Year 3: Specializing and mastering business techniques
Courses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.
5 possible specializations to choose during the last year: Wine Tourism (in English), International Business Management (in English), Digital Management (in French and English), Business Development (In French and English) and Luxury Marketing (in French).









University highlights

World University Rankings - Masters In Management

  • 2018
    #101+

Ranking criteria

12.7-26.1
综合得分
90
多样性

Student & Staff

QS Stars is a rating system that helps you select the right university based on your interests. It provides a detailed look at an institution, identifying which universities rate highest in the specific topics that matter to you, like facilities, graduate employability, social responsibility, inclusiveness, and more.

Campus locations

BSB - Burgundy School of Business,

29 rue Sambin , Dijon , France , 21006

BSB Lyon,

42 Cours Suchet , Lyon , France , 69000

English language requirements